Image Centre Group

What: Managed IT Support, IT Consulting and Solutions

When: 2011 - Ongoing

Enterprise-grade IT gives Image Centre Group an edge

The back story

The Image Centre Group is comprised of eight creative service brands under one roof, including a retail advertising agency, a media and content marketing business, a digital communications agency, a digital signage specialist, a video production business and two print companies. It has 160 staff using a mixture of Macs and PCs.

Business challenge

After struggling with the poor reporting and cost management provided by their previous supplier, the Image Centre Group bumped IT up to one of their top three strategic priorities, and began the search for a new IT partner.

CFO Steve Browning did plenty of homework first, a process he thoroughly recommends to any businesses looking to change their IT partner, or move to an outsource model. “Go and meet the team from the Level One service desk guys to the CEO. Check the culture is right. Listen to how the Level One guys talk to users. Ask to see the performance metric across the combined client base,” he suggests. “We were confident that working with Origin was the right call for our business.”


In addition to round-the-clock help desk support, Origin keeps the Image Centre Group secure and running at top speed, with constant proactive monitoring and maintenance. It’s a relationship that’s not just about fixing things when they’re broken. “On the risk mitigation side, you’re buying access into a depth of break-fix skills that a smaller corporate is unlikely to be able to afford to have in-house 24/7,” Steve explains. Origin’s fixed-fee managed service allows the group to choose and tailor the level of support that suits them, while maintaining one fixed fee per month.


ICG employees now enjoy a better end user experience, and far fewer IT headaches. The group as a whole has benefitted from expert, strategic IT guidance that has helped drive business strategy. “The knowledge, skill and experience a team of people dedicated to IT adds is immensely valuable to our business,” says Steve. “It’s primarily about access to resources and expertise, improved reporting, remote help desk and ITIL processes. The virtual CIO service is an excellent value-add that gives us strategic support and guidance that goes beyond day-to-day IT management.”